The RAC
Not wildly exciting, but from a forgettable brief, with a miniscule budget, came an idea about heritage. The RAC liked it so much they instructed their other agencies to use it too. Much to the annoyance of AMV.
SKY +
Bond's bits got a lot of hits apparently.
COMIC RELIEF BUTTONS ON EBAY:
Puntastic. But they seemed right for Comic relief...
ACUVUE. 'HAVING CONTACT LENSES AS WELL AS GLASSES LETS YOU CREATE DIFFERENT LOOKS'.
A 'look reinventor' which enables the user to combine different hairstyles, eye and lip make up and glasses/lenses in endless combinations. Pop-up boxes explain how to achieve their chosen look. Everyone knows girls love playing with make-up. (Copy written by Ali Hannan))
Visit the site here
ONCOVUE
Using DNA retrieved from a simple mouthwash, this company will tell you if you are in a high risk group for breast cancer, and tell you what action to take if you are. Ultimately the client got cold feet about the welfare of the seal. The execution involving a car reversing over a tortoise was met with silence.
(Clearly I'm no Flash programmer)
WINDOWS MOBILE
A tutorial outlining the social and business benefits of having Windows Mobile on your phone. The site can be 'flipped' between 'business' and 'personal'. This met Microsoft's desire to demonstrate the ease with which users can move from one state to the other, whilst keeping their work life distinct from their social life.
A slightly clunky version can be seen here.
Shell required a site that would appeal to petrol heads, whilst demonstrating the high performance properties of their top grade motor oil.
An interactive technical drawing of a Ferrari V12 engine. Changing the throttle alters the data in the drawing. Rolling over various components brings up talking heads of Ferrari and Shell engineers who explain how Helix Ultra is of benefit.
